Snake on a Bus!
Remember the days of the Marlboro Man on the side of the bus? Support advertising via city buses has been around since the days of panel-sided station wagons. Bus advertisement usually consisted of a person with a brief slogan (like the Marlboro man); then graduated to perhaps a health care clinic with a cartoon character doctor or theater advertisement during Christmas season. But nothing spectacular or noteworthy. You see it once and then forget about it. The new style of bus advertising (bus wraps) may seem extravagant in cost (in the tens of thousands of dollars), but they are eye-catching, unforgettable and conversation starters and are creating a marketing buzz.
Bus wraps are all the rage in advertising.
Snake on a bus immediately caught my eye. No words are needed, the immediate visual makes you think “Zoo.” This particular wrap is amazingly and realistic. The enormity of a snake squeezing a bus makes you look twice to assure yourself it is not real! Bus wrap marketing targets all ages because it is easy to understand, interesting and mind boggling.
But, why chose a snake? Many people confess to their fear of snakes; yet what else can wrap and squeeze you (or a bus) as well as a snake. Of course, wrap a snake around the bus on a bus wrap! It makes creative sense.
Bus wraps are everywhere and on almost anything that moves. Snake on a bus is obviously advertising a zoo. Most cities have a limited number of Zoos so it is not too much a concern to splatter the Zoo name across the bus. If you look closely at this bus wrap you can see it is for the Copenhagen Zoo.